Silicon Valley · Strategy, brand, launch硅谷 · 战略、品牌、产品发布

Strategy that ships, from the first plan to the first customer.战略要落地，从第一份计划到第一位客户。

Leap Forward is a Silicon Valley consultancy. We work with leadership teams on business consulting, brand and marketing, and bringing new products to market.Leap Forward 是一家硅谷咨询公司，为企业领导团队提供商业咨询、品牌与营销咨询，以及新产品上市服务。

Talk to us联系我们 What we do我们的服务

What we do我们的服务

Three practices that work on their own or together, so a company can move from decision to market without changing advisers.三项业务既可单独合作，也可组合进行，让企业从决策到上市无需更换顾问。

Brand and Marketing Consulting品牌与营销咨询

Brand positioning and messaging that fits the market you are entering品牌定位与信息传递，契合您即将进入的市场
Go-to-market programs, content and thought-leadership events市场进入（Go-to-market）方案、内容与思想领导力活动
Launch campaigns and public relations support发布推广活动与公关支持

Strategy and New Product Introduction战略与新产品导入

Market strategy and launch planning for new products and services新产品与服务的市场战略和发布规划
Pre-launch readiness: audience, channels, partners and milestones发布前准备：受众、渠道、合作伙伴与里程碑
Launch execution and post-launch review发布执行与发布后复盘

Business Consulting商业咨询

Operating model, planning and program management for growing teams面向成长型团队的运营模式、规划与项目管理
Decision support for leaders weighing investments, partners and priorities为权衡投资、合作伙伴与优先级的领导者提供决策支持
Hands-on delivery alongside your people until the work is done与您的团队并肩亲自执行，直至完成

We back the brands, and the people behind them.我们成就品牌，也成就打造品牌的人。

From founder-led companies launching their first product to the professionals building careers at the biggest names in tech, Leap Forward is the team in their corner.无论是首次发布产品的创始人企业，还是在顶级科技公司打造职业生涯的专业人士，Leap Forward 都是他们身后可靠的团队。

Clients include客户包括

Calcolor Academy

Haers Water Bottles

Adobe

Google

Leading the conversation in marketing.引领营销行业的对话。

Our founder convenes CMOs, contributes to global industry work on AI in marketing, and co-chairs the board of a Silicon Valley leadership community.我们的创始人召集首席营销官同台交流，参与全球营销行业的 AI 议题工作，并担任硅谷领导力社区董事会联席主席。

CMO Alliance Silicon Valley SummitCMO Alliance 硅谷峰会Co-hosted with Jamie Labov, bringing marketing leaders and industry speakers together.与 Jamie Labov 共同主办，汇聚营销领袖与行业演讲嘉宾。

MMA Global AI TaskforceMMA Global AI 工作组Represented AppsFlyer on the taskforce, 2023 to 2024.2023 至 2024 年代表 AppsFlyer 参与工作组。

Silicon Valley Leadership Community硅谷领导力社区Our founder is Co-Chair of the Board of SVLC, a nonprofit supporting Asian leaders in business.我们的创始人担任 SVLC 董事会联席主席，这是一家支持商界亚裔领袖的非营利组织。

The team团队

Operators, not observers. Between us, more than 30 years at Facebook, Intuit, AppsFlyer and Cisco, launching products, scaling brands and running the operations behind them. We bring that to your launch.实干者，而非旁观者。两位合伙人累计逾 30 年经验，先后任职于 Facebook、Intuit、AppsFlyer 和 Cisco，推出产品、打造品牌、统筹背后的运营。现在，我们把这些经验带给您的发布。

Carolyn Bao

Founder and President创始人兼总裁

Carolyn is a marketing executive and a faculty member in entrepreneurship at UC Berkeley, with more than 20 years in U.S. technology. She has scaled high-growth brands at Yahoo, Visa, Facebook, Intuit and AppsFlyer, and founded Leap Forward to help companies turn strategy into launches.Carolyn 是市场营销高管，也是加州大学伯克利分校创业学教员，拥有 20 余年美国科技行业经验。她曾在 Yahoo、Visa、Facebook、Intuit 和 AppsFlyer 打造高速增长的品牌，并创办 Leap Forward，帮助企业把战略转化为成功发布。

Launched Facebook Attribution, one of the earliest cross-platform attribution products主导推出 Facebook Attribution，最早的跨平台归因产品之一
Launched AppsFlyer's Creative Optimization platform主导推出 AppsFlyer 创意优化（Creative Optimization）平台
LinkedIn Top Voice; named a Product Marketing Alliance Top 100 Product MarketerLinkedIn Top Voice；入选 Product Marketing Alliance 百强产品营销人
Faculty of entrepreneurship, UC Berkeley加州大学伯克利分校创业学教员
Faculty, entrepreneurship, MBA@Rice; MBA, Emory University Goizueta Business School莱斯大学 MBA@Rice 创业学教员；埃默里大学戈伊祖埃塔商学院 MBA
Co-Chair of the Board, Silicon Valley Leadership Community硅谷领导力社区董事会联席主席

Carolyn on LinkedIn在 LinkedIn 上认识 Carolyn

Wei Gao

Chief Operating Officer首席运营官

Wei runs delivery. He has led engineering, product and business operations teams at global technology companies and has started a company of his own.Wei 负责项目交付。他曾在全球科技公司领导工程、产品和业务运营团队，并创办过自己的公司。

Operations lead at Indeed在 Indeed 担任运营负责人
12+ years at Cisco, from software engineer to product manager to business operations在 Cisco 工作 12 年以上，从软件工程师到产品经理，再到业务运营
Director of Engineering at Neusoft AmericaNeusoft America 工程总监
Co-founder of MetaOrigin, an AI music-education startup联合创办 AI 音乐教育公司 MetaOrigin
MBA, Columbia Business School; MSEE, Drexel University; PMP哥伦比亚商学院 MBA；德雷塞尔大学电子工程硕士（MSEE）；PMP

Wei on LinkedIn在 LinkedIn 上认识 Wei

Bringing a product or brand to market?要把产品或品牌推向市场？

Tell us what you are launching and by when. We will reply with how we would approach it.告诉我们您要发布什么、何时发布，我们会回复我们的做法。

Message Us联系我们